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Acquisition brings beauty expertise to the luxury platform ahead of its entry into cosmetics.
January 28, 2022
By: TOM BRANNA
Editor
Beauty brand Violet Grey will be acquired by Farfetch, the luxury platform. A purchase price was not disclosed. The move was announced as prestige beauty is having its moment. Category sales surged 30% last year. Violet Grey offers a wide range of beauty and personal care products, including skincare, makeup and haircare. Under terms of the agreement, Founder Cassandra Grey will chair her brand under the Farfetch umbrella. She willl also become a global adviser for beauty on the Farfetch mar...
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